GLOSSARY OF TERMS SEMMINER

A.M.A: Account Manager Assitant. It is our support service, in which we assign an account manager to help you manage your SEMminer account and everything related to search advertising.

ARCHIVING: This is the way to clear the studies that are no longer useful for you, but never completely erased in case you ever need to return to them.

ALERT: Notifications you can add to your studies 24/7. You will find them of different types: surpassed by a competitor, lack of budget, etc.

BALANCE SEM / SEO: As a study offers the same information as a 24/7, in addition to adding a report with the most important SEO and SEM data of your keywords related to the domain that you give us.

COMPETITION: Each of the domains that we believe relevant within our sector, but are not ours. Those that we need to have more monitored.

COPIS: These are the creatives text that are used in SEM ads.

CRITERION Each of the keywords that we add to our study. It is the basic unit of analysis of SEMminer.

MORE COMPETITION CRITERIA: those keywords that register the largest number of competitors.

LESS COMPETITION CRITERIA: those keywords that register the least number of competitors.

ACCOUNT: Each of the folders created by the user, where you can sort the different studies. By default one is created with the username. When creating a study, the account is selected to where it is sent.

DENSITY: Shows the relationship between the position and the volume of searches as a graph.

DOMAIN: Part of an Internet address that identifies a website and describes the type of company or organization to which it belongs or the country where it is registered.

STUDY: The process by which a set of keywords are subjected to a type of analysis (depending on the type of study chosen) to subsequently show the results.

Express study: It is the fastest study. Ideal for a large number of keywords; Offers data from the moment of creation of the study.

Study 24/7: with a minimum duration of one day, adds hourly and daily data to all provided by an Express.

FAVORITES: Those studies that you have selected as important for you, so you can clear them inside your Home.

GRIDS: Interactive tables, in which you can clear data, sort from major to minor, classify metrics by contents or omission of contents, etc.

INVESTMENT: It is the monetary value that a brand / company is spending to appear in SEM. In our tool you can find the investment by days, by months, by domains or by criteria.

KEYWORD: Each of the criteria or keywords that we add to our study. It is the basic unit of analysis of SEMminer.

BEST POSITION: This is the highest position registered by the tool for a domain in question. If a domain only appears once, the best, worst and average position will be the same.

MOBILE FRIENDLY:It is the optimization of a website decanted to mobile: a good usability, clear and concise content. Important to keep in mind since currently half of searches are by mobile.

NUMBER OF ADVERTISERS: The number of domains that the tool has registered for a particular keyword.

PALABRA CLAVE: Cada uno de los criterios o keywords que añadimos a nuestro estudio. Es la unidad básica de análisis de SEMminer.

WORST POSITION: This is the lowest position registered by the tool for a domain in question. If a domain only appears once, the best, worst and average position will be the same.

MEDIUM POSITION: It is the average of all the positions obtained by a domain in question. If a domain only appears once, the best, worst and average position will be the same.

VISIBILITY RANKING: It is a numerical value that faces the different competitors according to the visibility they have vis-à-vis the others.

RELEVANCE: is a own metric calculated by the number of impressions a domain gets, coupled with the position it gets in each of those impressions.

SEM: Search Engine Marketing. It is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages.

SNIPPET: This is the organic search result that shows a domain when it appears in search engines.

SEO: Acronyms of “Search engine optimization”. A technical process by which changes are made in the structure and information of a web page, with the purpose of improving the visibility of a website in the organic results of the different  search engines.

URL DESTINATION: The URL of the page of your website to which users are directed when they click on your ad. The domain of the Destination URL debe coincidir con el dominio de la URL visible. La URL de destino no aparece en sus anuncios (la URL que se muestra es la URL visible).

URL VISIBLE: Las URL visibles ofrecen a los usuarios una idea de la página a la que llegarán cuando hagan clic en un anuncio.

VIDEO: Son los datos referentes a las búsquedas en Youtube. Para que aparezca esta opción, debemos seleccionar “Youtube” al crear nuestro estudio.

VISIBILIDAD: Grado de visión que consigue un dominio o un criterio. A mayor visibilidad, mayor probabilidad de obtener un clic.

% VISIBILIDAD: Con un valor máximo de 100, muestra el porcentaje de impresiones que ha conseguido el dominio en cuestión.